the result, a incoherent poorly executed mess. however, it appears they couldn’t find a solution to use this technique on the others so just resorted to plonking rectangles together to represent said symbol. I thought this was a joke at first – the iPlayer one is just laughable.’Īnother user commented: ‘although done much better elsewhere, I can see the rationale for the iPlayer logo, with the negative space play button. on reddit’s CrappyDesign, a user said that ‘as the BBC logo is 3 squares, I can understand the thinking behind the design – using 3 rectangles for everything so that’s it’s all uniform.
people have taken to twitter and reddit to communicate their thoughts. 20 October 2021 The new logo was unveiled by the BBC on Tuesday The famous BBC logo has had a makeover after audiences told the corporation its services looked 'old-fashioned' and 'out of date'. Like with most logo updates, the internet is not praising the revamped image.
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‘as we update our digital services, it makes sense to modernize how we present them too,’ continued the BBC’s chief customer officer kerris bright. to continue with the blocks, news and weather will have new symbols made of these elements placed at different angles. the new logo will also feature the corporation’s own reith font named after the BBC’s founder, which will replace gills sans. iPlayer and sounds will be the first to change, followed by news, weather, sport, and bitesize. Over the coming months, BBC will be updating all aspects of its services through simplified layouts and graphics. the more content people find that they love, the more they will get from the BBC.’ ‘they want a modern BBC that is easier to use and navigate to find the content they love and enjoy. ‘our research tells us that audiences think some of our services look old-fashioned and out of date,’ BBC explained in an article. featuring a wider space between them and a new font, the UK’s national broadcaster said this new look was motivated by their audience who claimed its services looked old-fashioned and out of date. BBC has unveiled an updated version of its world-renowned three blocks logo.
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